Oxfam Australia - Talking Kev

Website: www.oxfam.org.au

'Talking Kev' was a light hearted, interactive viral campaign designed to promote Oxfam's climate change campaign during the Copenhagen UN Climate Change negotiations in December 2009.

The irreverent site saw users take the role of a hapless aid to Kevin Rudd who ruins Rudd's speech 15 minutes before he is due to deliver it. To save their bacon, the user had to rewrite Kevin's speech using fragments of Kevin's past speeches. The site featured:

• Interactivity - Visitors literally put words in Kevin Rudd's mouth by arranging sound bites of the PM by simply dragging and dropping phrases to a timeline.
• Animated Playback - Speeches played back as a humorous animated cartoon of Kevin Rudd, that appeared to be part of a fictitious newspaper called "The Climate Times."
• Viral campaign - To encourage word of mouth promotion visitors could share their animation via email, facebook or twitter. Visitors were able to view and rate each other's creations.
• Banner Campaign - AgentC Media oversaw the creation of a banner campaign featured on crikey.com.au